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You are here: Agricultural & Resource Economics > People > Faculty > Roberta Cook - Fresh Fruit and Vegetable Marketing and Trade Information

Fresh Fruit and Vegetable Marketing and Trade Information

• World Trade Organization (WTO)
• NAFTA Resource
  • North American Free Trade Agreement
• Marketing of Fresh Produce
  1. Marketing California's Agricultural Production (updated April 2004)
     (This publication is Chapter 4 in California Agriculture: Issues and Challenges, Giannini Foundation, University of California Division of Agriculture and Natural Resources, 2004.)
  2. Consumer Trends for the New Millenium Impact Fresh-cut Produce
     
  3. The U.S. Fresh Produce Industry: An Industry in Transition
     
  4. Market-Driven Fresh Vegetable Production (as of December 2003)
  5. ERS/USDA Fruit and Vegetable Reports
     1. Grocery Retailer Behavior in the Procurement & Sale of Perishable Fresh Produce Commodities
     2. Competition in Fresh Produce Markets: An Empirical Analysis of Marketing Channel Performance
     3. Marketing Channels, Trade Practices, and Retail Pricing Behavior
  6. Consumption Trends
     1. U.S. Per Capita Fruit & Vegetable Consumption (updated July 2008)
     2. Some Key Changes in U.S. Consumption Patterns
     3. Innovations in Home Meal Replacement
     4. UCD Postharvest Technology Short Course Lecture on Consumer Trends and Issues in Quality and Safety (updated November 2009)
     5. UCD Postharvest Technology Fresh-Cut Short Course (updated November 2009) **presentation for the UCD Postharvest Technology Short Course)
  7. U.S. Produce and Food System Basics
     1. The US Fresh Produce Supply Chain (updated November 2009)
     2. U.S. Fresh Fruit and Vegetable Marketing System 2007 (updated November 2009)
     3. Total Estimated 2007 U.S. Food System (updated November 2009)
  8. Institutional Aspects of Fresh Fruit and Vegetable Marketing Systems...
  1. U.S. Horticultural Trade Associations Phone Numbers
  2. References
  3. Table 1: Selected Characteristics of Fresh Produce Federal Marketing Orders and Checkoffs
  4. Table 2: Authorized Activities of California State Fresh Fruit and Marketing Programs
  5. Organic Produce and Agricultural Sustainability
     1. Growing Demand for Organic Produce in Japan
     2. Sustainability: A Consumer Perspective **presented at "A Greater Vision: What Does Ag Sustainability Mean On the Central Coast?" conference in Aptos, CA, May 2008**
  6. California Vegetable and Citrus: Production Trends and Implications for Labor Demand
     (tables corresponding to this paper are posted above in Item 5 under Marketing of Fresh Produce with three per capita consumption tables as subheadings)
  7. Globalization and Retail Consolidation (November 25, 2003)
  9. California Pear Industry Outlook
  10. The Consolidating US Food Distribution System: Implications for the Fresh Produce Industry (December 2, 2003)
  11. Production Ag in Transition-The Fresh Fruit and Vegetable Sector
  12. Strategic Alliances and Joint Ventures Under NAFTA: Concepts and Evidence and Figures
  13. U.S. Fresh Fruit & Vegetable Marketing: Emerging Trade Practices, Trends & Issues
  14. Understanding the Dynamics of Produce Markets: Consumption & Consolidation Grow
  15. Changing Dynamics in Produce Marketing
  16. La madre naturaleza, estrategias de negocios y los productos agricolas perecederos, Figura1 & Figura 2
  17. Greenhouse Tomatoes Change the Dynamics of the North American Fresh Tomato Industry (April 2005)
  18. Growing Fresh Produce Use in Foodservice: Challenges, Opportunities and Strategies **presented at the International Corporate Chef's Association (ICCA) - 6th Annual Summit in Portland, Oregon, June 2008**
  19. Update on the US Pear Industry
  20. Update on the US Strawberry Industry
  21. California Avocado Industry Outlook (September 20,2003)
  22. The Emerging Market for California Blueberries (May 2003)
  23. Supermarket Challenges and Opportunities for Fresh Fruit and Vegetable Producers and Shippers: Lessons from the US Experience (May 2004)
  24. Marketing and Fresh Produce in a Consolidating Food Distribution System, (DSL Mode) (56K Modem Mode) (June 2004)
  25. California Agriculture: Fruits of Biotechnology Struggle to Emerge (June 2004)
  26. World Asparagus Situation and Outlook (November 2004)
  27. Marketing Apples in a Global Environment challenges and Opportunities (November 2004)
  28. North American Greenhouse Tomatoes Emerge as a Major Market Force (Summary of full report posted as item 17 above) (April 2005)
  29. Overview of the Greenhouse (GH) Vegetable Industry: Focus on Tomatoes (September 2006)
  30. Trends in the N. American Fresh Tomato Industry, a presentation by Dr. Cook for the 2nd International Tomato Congress in Leon, Mexico (July 11, 2007, in Spanish)
• U.S.-Mexico Bilateral Trade
  1. NAFTA At 11: Impact on the California Fresh Produce Industry (April 2005)
  2. La estructura comercial de las hortalizas mexicanas en el suroeste de Estados Unidos: frontera con Nogales (May 2005)
  3. Mexican Fresh Produce Crossings into the U.S. Data
  4. The Evolving Bilateral U.S.-Mexico Horticultural Trading Relationship: Trends and Issues
  5. Update on U.S.-Mexico Bilateral Fresh Produce Trade
  6. U.S.-Mexico Bilateral Agricultural Trade: Detailed U.S.-Mexico Bilateral Food and Ag Trade, 1990-1996
     1. Crops
     2. Livestock/Seafood
     3. Processed Foods
• Selected U.S. Fruit and Vegetable Exports to Mexico
  1. California Peach/Nectarine and Plum Export to Mexico Data and Graph
  2. An Assessment of Potential Economic Impacts of Mexican Avocado...
  3. Nafta: Neither Villian Nor Savior
  4. U.S. Mexican Bilateral Horticultural Trade Trends Under NAFTA
  5. Working Under Contract for the Vegetable Agroindustry in Mexica: A Means of Survival
• Selected International Trade Information
  1. The Evolving Global Marketplace for Fruits and Vegetables (December 2, 2003)
  2. FAS Quarterly Reference Guide To World Horticultural Trade, 2004 Charts Edition (November 2004)
  3. Fruit and Vegetable Markets Monthly Address Write to them for more info.
  4. Free Trade Agreements Now Abound In Our Hemisphere!
  5. Latin American Trade Data
     1. Intraregional and Total Exports
     2. Mercosur Highlights
  6. Extra-EU Fresh Fruit and Vegetable Trade
  7. Food Safety: Imports vs. Domestic Produce
  8. Recent Horticultural Trade Trends, including U.S. Mexico Trade
  9. International Trade & Food Safety: Economic Theory & Case Studies

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