Roberta Cook
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UC Cooperative Extension Specialist and Lecturer 2136 Social Sciences & Humanities Office Hours: By Appointment Phone: (530) 752-1531 Fax: (530) 752-5614 |
Selected Publications
- North American Greenhouse Tomatoes Emerge as a Major Market Force (with Linda Calvin). Amber Waves 3(2), Economic Research Service, U.S. Department of Agriculture, (April 2005): 20-27.
- Greenhouse Tomatoes Change the Dynamics of the North American Fresh Tomato Industry (with Linda Calvin). Economic Research Report No. 2, Economic Research Service, U.S. Department of Agriculture, April 2005, 81 pp.
- Supermarket Challenges and Opportunities for Producers and Shippers: U.S. Experience, Australian Farm Policy Journal 2(1) (Feb Qtr 2005): 46-52.
- Transgenic Produce Slow to Enter Evolving Global Marketplace, California Agriculture 58(2) (Apr/Jun2004): 82-83.
- Marketing California’s Agricultural Production (with Hoy Carman and Rich Sexton). Chapter 4 in California Agriculture: Issues and Challenges, University of California Giannini Foundation, Division of Agriculture and Natural Resources, (2004): 89-119.
- A Path Dependency and Cluster Competitiveness Framework to Examine Regional Marketing Systems and Conflicts (with Timothy Woods). Journal of Agricultural and Applied Economics 35(2) (August 2003): 305-312.
- The U.S. Fresh Produce Industry: An Industry in Transition. Chapter 2 in Postharvest Technology of Horticultural Crops, Adel A. Kader (eds.), University of California Division of Agriculture and Natural Resources, Publication 3311 (2001): 5-30.
- Contracting Crops, Vegetables West Grower and PCA Special Pullout Section, Malcolm Media Ag Publishing, Clovis, CA, August 2001, 3 pp.
- La Madre Naturaleza, Estrategias de Negocios y Los Productos Agricolas Perecederos (with Paul Wilson and Gary Thompson, translated by Ricardo Cavazos). Summer 2001, 9 pp.
- Changing Dynamics in Produce Marketing (with Linda Calvin) Agricultural Outlook, AGO-279, Economic Research Service, U.S. Department of Agriculture, (March 2001): 10-15.
- U.S. Fresh Fruit and Vegetable Marketing: Emerging Trade Practices, Trends and Issues (co-coordinator with Linda Calvin, et al.), Agricultural Economic Report No. 795, Economic Research Service, U.S. Department of Agriculture, January 2001, 52 pp.
- Tendencias Internacionales en el Sector de Frutas y Hortalizas Frescas”, Chapter from: Internacionalización de La Horticultura, Rita Schwentesius Rindermann and Manuel Angel Gómez Cruz, coordinadores, Chapingo, México: Universidad Autónoma Chapingo, Centro de Investigaciones Económicas, Sociales y Tecnológicas de la Agroindustria y la Agricultura Mundial, (2000): 1-29.